Gift Wogu

October 2025 will mark 7 years since my first experience working in marketing communications. I still remember my first job as a Content Manager at BHM. Before that role, I had no idea what marketing communications or even content was all about. Sure, I had a blog I started in my second year, but was that blog really “content”? And did my experience as a radio presenter at my school’s radio station count as “communications”?

If someone had told me that my first big girl job as a Content Manager in October of 2017 would change my life and spark my love for marketing communications, I would’ve rolled my eyes. But now, almost 7 years later, I’m beyond grateful for that decision.

I know there are many young people, especially undergraduates feeling confused about what to do after school. Some of your mates seem to have it all figured out, with internships lined up, while you’re left wondering which direction to take. It can be tough, but if you’re open to exploring marketing communications, this blog post is for you.

So, what can you do if you’re considering a career in marketing communications?

1. Internships

I got lucky in this department. I always made sure to work during my holidays. As an English and Literary Studies student, it was uncommon for us to pursue internships, especially since they weren’t mandatory and didn’t carry any academic credit. But I did it anyway. I worked as a Campus Correspondent for a campus magazine, a radio presenter at Lion FM, and in my third year, I interned at one of Africa’s biggest commercial banks as an Operational Risk Management Analyst.

Although the bank internship wasn’t directly related to communications, I later realized how helpful it was for crisis communications. Understanding risk and management strategies became incredibly useful when I had to deal with crisis communications. So, even if your internship isn’t directly in marketing, it’s still an opportunity to build transferable skills.

2. Volunteering

Volunteering is one of the best ways to build skills as an undergraduate. Life moves fast after graduation, and opportunities to take on a variety of roles can be limited. Volunteering lets you try out different areas in marketing communications—whether it’s being a Communications Officer for your campus fellowship, helping organize departmental events, or working with a nonprofit. These experiences are priceless and will make you stand out to employers who are looking for “5 years of experience” even for entry-level roles.

3. Start a Blog

I’m a huge advocate of starting a blog. The blog I created in my second year of university ended up being the portfolio that helped me land my first job as a Content Manager after graduation. Writing regularly improved my skills, and the confidence I gained in managing a platform was invaluable once I started working professionally.

If you’re considering it, I recommend using WordPress over Blogger, as many companies use WordPress for their websites. Having familiarity with the platform will give you an edge.

4. Take Online Courses

I used to think my life as an undergraduate was stressful, but trust me, after graduation, things get even more hectic. You have time in school to squeeze in a course or two that can boost your career prospects. There are so many free and affordable online courses in marketing, content creation, and social media management. Look up platforms like Coursera, Udemy, or LinkedIn Learning to find something that interests you. It could make all the difference in your job search. See here for some of my course recommendations.

5. Use Social Media

Social media isn’t just for fun, it can be an essential part of your portfolio. I’ve used my TikTok to grow my following to over 5,000 people, and it’s helped me showcase my skills in content creation, video editing, and audience engagement. If you’re unsure where to start, don’t worry! Even if it feels a bit “cringe” at first, take your audience along on your learning journey. Share what you’re doing as an undergraduate, post about school events, or share tips you’ve learned. The more you post, the better you’ll get at managing social media, and it could even lead to some gigs along the way!

6. Find a Mentor

Finding a mentor can be a game-changer in your career journey. Reach out to someone you admire, whether they’re in marketing communications or another field you want to explore and ask if they’d be willing to mentor you. The worst thing they can say is “no,” but imagine how much you could learn from someone who’s been where you are now.

7. Learn Canva

While many organizations have designated graphic designers, learning Canva is a great skill to have in marketing communications. You might be asked to create content for social media, design flyers, or work on visuals for a campaign. Offering to create designs for friends or family members who own businesses is a great way to practice.

8. Join Marketing Communities

There are so many online marketing communities you can join on platforms like Glassdoor, LinkedIn, and Slack. These communities are full of resources, new tools, campaigns, and strategies. Staying engaged with them will keep you up to date with the latest trends and help you connect with others in the industry.

9. Follow Thought Leaders

There are so many influencers and thought leaders in marketing communications who share valuable insights. Follow them on social media, read their blogs, and engage with their content. Researching new developments in the field will give you an edge, and interacting with their posts might even lead to some networking opportunities.

10. Start Applying for Jobs

You don’t have to be perfect to start applying for jobs. The truth is, you’ll learn so much more on the job than you can from a textbook or online course. Once you feel confident enough in your skills, start applying. The more experience you get, the better you’ll become.

Final Thoughts

I hope this post helps you as you explore marketing communications as a career path. It’s an exciting and ever-changing field, and there’s room for everyone, especially those who are eager to learn. If you haven’t already, don’t forget to follow me on TikTok and subscribe to my YouTube channel. I’d love for you to join me on this journey, and I can’t wait to see where your marketing career takes you!